Paradisoterrestre at Miart and Milano Design Week 2017

  • When:
  • Where:Fieramilanocity
    Milan (IT)

    Jato Showroom
    Via Sirtori, 32/A
    Milan (IT)
Paradisoterrestre at Miart and Milano Design Week 2017

Ten years since the death of Dino Gavina, and thanks to the dedication of Gerardo Tonelli, Paradisoterrestre is coming back, bringing to light the heritage – especially the intangible one – of a brand that has shaped the history of Italian design.

Paradisoterrestre, brand conceived in the late Seventies by the eclectic Dino Gavina, has been producing between 1983 and 2007 many furniture items in small series, all designed or inspired by famous international designers such as Kazuhide TakahamaMarcel Breuer, Man RayGiacomo BallaCarlo Scarpa, Dino Gavina himself and many others. Gavina was responsible for every model created, and the long experience he gained for decades alongside the greatest Masters, along with his sensitivity to art and culture as an inspirational source for each object, has allowed him to decline on an industrial scale the strains of the vanguards, applying the design principles of ReadyMade, showing that industrial production could have equal or greater dignity than the handicraft one.

Today, thanks to a great passion for design and art, and to the estimation bond and friendship that binds him to the Gavina family, Gherardo Tonelli is taking the legacy of Dino Gavina, proposing the re-release of some historical pieces and presenting some new collections.

During Miart 2017, Paradisoterrestre will be presenting the shiny steel re-release of Fiori Futuristi by Giacomo Balla, plus an entire furnishing designed in 1949 for the historical Bolognese house Casa Caliceti by the architect Melchiorre Bega for the illustrious professor Pietro Caliceti.

The Object section of Miart will be the right occasion to unveil the results of the collaboration with the French designer Pierre GonalonsThe Other Sidea collection made up of mirrors, marble furniture, wool rugs and silk bamboo, all created in collaboration with the French company Pierre Frey. For the first time the Altabella 23 – Portare Acqua al Mare work will be on display: a Murano glass vase designed by the duo Calori & Maillard, inspired by the architecture of the historic shop in Via Altabella 23 in Bologna, designed by Carlo Scarpa in 1961. Both collections will be produced in limited series.

On the occasion of the Fuorisalone 2017, at the Jato space in Via Sirtori 32/A, remakes of some historical pieces which drew a significant path within the entire panorama of Italian design will also be presented, along with the collections on display during the Miart fair. The Garbo lamp designed by Mariyo Yagi in 1976, now in two versions – rectangular and square – with the application of fabric fringes to a lacquered metal ceiling lamp; the ceramic work Elmo by Kazuhide Takahama – in limited release of 12 pieces for each of the two colors proposed; the three-seats sofa and the Naeko armchair, from 1958. Always signed by Takahama is the Mantilla sofa, from 1974, together with the manufactured version in limited series with a flowery fabric designed by Pierre Gonalons, in partnership with the French company Pierre Frey.

A dual homage to Man Ray will be included too, with mirrors Labbra and Venere designed by Dino Gavina to pay tribute to his famous works, plus the table lamp Rue Ferou, designed by the French artist in 1972 and produced by Gavina. It was him who, helped by Giulietto Cacciari, has produced the first prototypes.

“I am pleased to present the new edition of Paradisoterrestre by Gherardo Tonelli, a close friend who wants to continue the path laid by my father Dino, retracing his footsteps, maintaining his mark”.

Ilka Alessandra Gavina


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